For real estate brokerages

Speed to lead, measured in seconds.

Real estate leads contacted in under 5 minutes are 21× more likely to convert. Most brokerages respond in 4 hours. Your top agents complain about lead quality because they only see the leads that didn't already buy from someone else.

<5min
lead response
21×
higher conversion
40%
more leads to top quartile
14d
to live
The bleed

Every dead lead is paying for a competitor's commission.

Three patterns repeat in every brokerage we audit. None of them are about ad spend.

4-hour response

Inbound leads wait 4+ hours

By the 30-minute mark, conversion drops 21×. By the 4-hour mark, the buyer has already booked a showing with someone else.

"My leads are bad"

Top agents quit over lead quality

The leads aren't bad. The response time is. The AI qualifies before routing, so the agent only sees real prospects.

Blind distribution

No data on agent performance

Most brokerages distribute leads on guesswork. Merit-based routing sends more leads to the agents who actually close.

What we build for real estate

Four deliverables. Tuned for brokerages.

call

AI Lead-Response Receptionist

24/7 phone + web-form agent. Answers in under 2 seconds. Qualifies buyer-vs-seller, price band, timeline, financing. Warm-transfers to the routed agent in real time.

  • checkBrokerage-branded scripts (matches your voice)
  • checkMulti-source intake (Zillow, Realtor.com, web form, phone)
  • checkLive transfer or scheduled callback by lead source
map

Routing by Zip + Merit

Configurable rules: round-robin within zip, merit-based by close rate, exclusive lock for listing agents, opt-in queues for new agents. Top performers get more leads automatically.

bolt

MLS + CRM Integration

Native integrations with Follow Up Boss, kvCORE, BoomTown, Lofty, and Sierra Interactive. MLS data enrichment: listing status, comps, days on market, listing agent. Pushed to the CRM before the warm transfer.

analytics

Agent Performance Dashboards

Per-agent response time, contact-to-appointment rate, appointment-to-close rate. Coaching dashboards for underperformers. Recognition feeds for top quartile. Broker visibility on every lead.

Real engagement pattern

Brokerage with 30 agents case study.

Illustrative typical scope — not a specific named customer. Real references arranged under NDA on request.

EX 04 · Real Estate · 30 agents · ~$25M GCI

The problem

Heavy web-form lead volume. Average response time over 4 hours. Top producers complaining the leads were "junk." Broker had no visibility into which agents were ghosting leads. Spend on Zillow Premier and Realtor.com climbing every quarter.

The build

  • check_circleAI receptionist routes by zip code + price band
  • check_circleFollow Up Boss + MLS data enrichment
  • check_circleMerit-based lead distribution with response-time tracking
  • check_circlePer-agent dashboards with coaching alerts
  • check_circleMulti-source intake (Zillow, Realtor.com, web, phone)
The numbers
Scope
180 hrs
Agents
30
Live in
40 days
Typical outcome

Sub-5-minute response 24/7. 40% more leads routed to top quartile within 60 days. Top-producer complaints dropped. Broker gets per-agent visibility for the first time. Live in 40 days.

Recommended scope

Most brokerages start at Scale or Custom.

Single-office, 10-25 agents

Scale tier

Full triple-stack — AI receptionist + Follow Up Boss / kvCORE integration + n8n automations + per-agent dashboards.

Contact Sales →
Frequently asked

Broker / team-lead FAQ.

Why does 5-minute lead response matter?+

Real estate leads contacted within 5 minutes are roughly 21× more likely to convert than leads contacted after 30 minutes (per MIT and InsideSales lead-response research). The AI answers in under 2 seconds 24/7 and starts the qualification + routing workflow before a human agent could even open the email.

Can the AI route leads by zip code?+

Yes. The AI routes by zip code, price band, buyer-vs-seller, listing source, and any custom rule the brokerage defines. Round-robin within a zip, merit-based by close rate, exclusive lock for a listing agent — all configurable per team.

Does it integrate with Follow Up Boss?+

Yes. We build native Follow Up Boss integration via their API. Same pattern for kvCORE, BoomTown, Lofty, and Sierra Interactive. The AI pushes the qualified lead with full call transcript, MLS-enriched property interest, and a routing decision straight into the CRM.

What MLS data does the AI enrich with?+

Property address, listing status, price, days on market, listing agent, sold comps within a half-mile, and neighborhood metrics. The agent who picks up the warm transfer has the full property context before saying hello.

How does merit-based lead distribution work?+

The system tracks every agent's response time, contact-to-appointment rate, and appointment-to-close rate. Top performers get more leads; underperformers get coaching dashboards. Brokerages typically see 40% more leads routed to their top quartile within 60 days.

What about single agents vs full brokerages?+

We scope to your size. Single agents and small teams (1-5 agents) typically start with our Starter build. Brokerages with 10+ agents start at Scale. Multi-office brokerages with 30+ agents are usually Custom builds. Contact Sales and we'll scope the right fit for your roster.

How fast can it go live?+

14 days from kickoff for single-office brokerages with one CRM. Multi-office brokerages with multiple CRMs or unified rosters take 30-45 days. The case-study reference engagement was a 30-agent brokerage and went live in 40 days.

Stop paying for leads you can't answer.

45-minute scoping call. Written quote same day. Live in 14 days for single-office, 30-45 for multi.