For medspas, aesthetics & wellness

The founder shouldn't be the front desk.

Most medspa founders are still answering their own phones, training every new front-desk hire, and personally rescuing every booking glitch. The brand can't franchise until that stops. We build the AI receptionist that lets the founder step back without the client experience getting worse.

50%
less founder ops touch
Multi-loc
ready day one
Franchise
prep playbook
14d
to live
The bleed

Founder-dependent operations cap the brand.

Three signals show up in every medspa we audit. None of them get better with another front-desk hire.

Founder bottleneck

Owner answers the phone at 8pm

The owner becomes the off-hours front desk. The brand can't scale past one location while that's true.

Inconsistent experience

Every location sounds different

New hires improvise. The AI delivers the same brand voice 24/7 across every location, with treatment-specific scripts.

Booking chaos

No unified booking layer

Mindbody at one location, Boulevard at another, paper at the third. Multi-location call routing breaks. The AI unifies it.

What we build for medspas

Four deliverables. Tuned for aesthetics.

spa

AI Receptionist

24/7 phone + SMS agent. Books consultations and treatments. Runs deposit collection. Applies membership pricing. Handles cancellations and rescheduling. Treatment-specific qualification flows.

  • checkPer-treatment qualification (Botox vs filler vs laser)
  • checkBrand-voice scripts (matches the founder's voice)
  • checkMulti-location routing by caller area code
event_available

Booking Platform Integration

Native integration with Mindbody, Boulevard, Vagaro, and Zenoti. Real-time room and provider availability. Deposit collection. Membership-pricing application. Bidirectional sync so the booking platform is the source of truth.

bolt

n8n Automations

Post-treatment SMS (24h recovery check, 7d results + review, 30d rebook). No-show salvage. Membership renewal nudges. Lapsed-client win-back. All automated, all branded, all logged for the founder dashboard.

storefront

Franchise-Prep Playbook

Standardized scripts. Locked brand voice. Per-location reporting. Owner-vs-franchisee permissioning. Unit-economics dashboards. The infrastructure a multi-location medspa needs before opening location 3.

Real engagement pattern

Medspa group with franchise plans case study.

Illustrative typical scope — not a specific named customer. Real references arranged under NDA on request.

EX 07 · Medspa · 2 locations expanding to 6 · ~$3M revenue

The problem

Founder still personally answering after-hours bookings and consults. Two locations on two different booking systems. Inconsistent client experience between sites. Investor pressure to franchise to 6 locations within 18 months. No unified booking layer, no shared brand voice, no location-level reporting.

The build

  • check_circleAI receptionist with treatment-specific scripts
  • check_circleMindbody + Boulevard dual integration with unified routing
  • check_circlePost-treatment SMS automation (24h / 7d / 30d)
  • check_circleFranchise-prep playbook — locked brand voice + standardized SOPs
  • check_circleLocation-level reporting + unit-economics dashboards
The numbers
Scope
160 hrs
Locations
2→6
Live in
40 days
Typical outcome

~50% reduction in founder ops touch within 60 days. Unified booking layer across locations. Franchise-prep playbook delivered as a binder. Live in 40 days.

Recommended scope

Most medspas start at Scale or Custom.

Single-location medspa

Scale tier

Full triple-stack — AI receptionist + Mindbody / Boulevard integration + n8n post-treatment automations. Brand voice locked.

Contact Sales →
Frequently asked

Medspa founder FAQ.

Does the AI integrate with Mindbody?+

Yes. We build native Mindbody integration that books appointments, runs deposit collection, applies promotional pricing, and syncs the client record. Same pattern for Boulevard, Vagaro, and Zenoti.

Can it route calls across multiple locations?+

Yes. The AI routes by caller area code, location preference, or treatment availability. Each location has its own staff calendar, room availability, and treatment menu. Founders can see brand-wide volume in one dashboard without standing in three lobbies.

Are you franchise-ready?+

Yes. The Custom tier includes a franchise-prep playbook — standardized scripts, brand voice locked across locations, location-level reporting, owner-vs-franchisee permissioning, and unit-economics dashboards. Built for founders planning to scale from 2-3 locations to 6-10+.

Can it handle treatment-specific scripts?+

Yes. We build per-treatment qualification flows — Botox vs filler vs body contouring vs laser have different consult lengths, deposit rules, and pre-treatment instructions. The AI runs the right flow based on what the caller asks about.

How does post-treatment follow-up work?+

n8n automations send post-treatment SMS at 24 hours (recovery check), 7 days (results check + review request), and 30 days (rebook reminder for series treatments). The AI handles inbound replies, so the front desk doesn't get pulled out of the treatment room.

Is it HIPAA-compliant?+

Medspas occupy a HIPAA-adjacent zone — some treatments are medical, some aren't. We sign a BAA when the clinic is treating under a medical director and configure PHI handling accordingly. Encrypted call recording, audit logs, per-staff access controls are standard regardless of tier.

How fast can it go live?+

14 days from kickoff for single-location medspas. Multi-location builds with franchise prep take 30-45 days. The case-study reference engagement was a 2-location medspa group expanding to 6 and went live in 40 days.

Build the brand that doesn't need you on the phone.

45-minute scoping call. Written quote same day. Live in 14 days for single-location, 30-45 for multi.