AI Receptionist
Bland · Synthflow · Smith
A separate vendor and contract to source, set up, and tune yourself
Included in Starter
Named 24/7 agent, built and tuned for you
One contract. CRM integrated day one.
Custom Website
Webflow agency
A third party who never sees your receptionist or automations
Included in Starter
Same team, same stack, one phone number
One designer. One phone number.
3 Automations
Automation consultant
Scoped in isolation, wired to nothing else you own
Included in Starter
Built to talk to your receptionist + site
Built to talk to your receptionist + site.
CRM Integration
Freelancer
Retrofitted later, hand-off risk on every change
Included in retainer
Wired at launch, tuned monthly
Not retrofitted later as an add-on.
Backend & Security
Managed IT firm
Yet another vendor with no context on your stack
Command tier
Monitoring + human-approval gates included
One stack. One accountable team.
3–5 contracts
And nothing to integrate.